OUR STORY

Every jewellery has a story and every story has a beginning. 

This isn’t where the story begins.
It’s where it continues - Ours began over 50 years ago with love, with art, and with you.

HISTORY:

A visionary with a deep love for collectibles, he stepped into the world of jewellery in 1970. He was one of India’s earliest ivory dealers, but when the ivory ban came into effect in 1986, his passion evolved. He naturally turned to Silver and precious stones, carrying forward his belief that beauty should be both meaningful and lasting.

In 1990, his dedication to the craft was honoured with the Highest Exporter Award in India, presented by Shri Ashok Gehlot - a moment that marked not just recognition, but the beginning of a lifelong legacy.


DAZZLING MILESTONES:

A Jewellery connoisseur, Romeo Jain, joined the family business at the age of 19. Both pioneering and traditional, his eye for detail and understanding of the craftsmanship led to the expansion of one of the most-trusted Jewellery export houses in the nation. For years, he meticulously streamlined the operations while working closely with his father, who had successfully cascaded his love for jewellery to his son. The father-son duo have victoriously gained a strong foothold in over 20 countries including the United States, Italy, Germany, Thailand, Nepal among others. Owing to their strong business acumen and a profound commitment to India’s cultural heritage, The Jewels is being trickled down to the next generation.

   

MOVING FORWARD:

Today, Jasmine Jain represents the third generation, carrying forward a world of jewellery she grew up surrounded by, while giving it an identity of her own.

After completing her Master’s in Digital Marketing from King’s College London, Jasmine founded Love Art with a simple thought. Having grown up around traditional Jadau jewellery handcrafted in gold, she wondered - why should this kind of craftsmanship belong only to gold? Why couldn’t silver be made to look and feel just as extraordinary?

That thought became Love Art.

                                     

Working closely with skilled artisans and age-old techniques, Jasmine began reimagining the jewellery she had grown up with in 92.5 silver - preserving the intricacy, grandeur and soul of traditional Jadau, while creating pieces meant to be worn, lived in and loved.

A new chapter of an old story - rooted in India, made by hand and created to live on.

This is Love Art.
Born in India, destined to be an heirloom.